Hi!
I’m Gabriela,
A digital marketer, storyteller, and traveler, working remotely from Sofia, Bulgaria.
I help brands grow through clear messaging, smart campaigns, and content that connects. Curious if we’re a good fit? Get in touchking from Lisbon, Warsaw, and Italy.
Let's talk about your next big idea and how to make it happen online.
A bit about me
2015
Where it all started
In 2015, I began studying Business Economics in English at the University of National and World Economy, curious about how ideas turn into businesses and how strategy shapes how people connect with a brand.
Beyond lectures and textbooks, I discovered a love for creative problem-solving - from writing case studies to joining international seminars. Those early years gave me a foundation I still rely on today: curiosity, structure, and a drive to connect ideas, people, and strategy, just with better tools and slightly less campus coffee.
2019
From Business Economics to bold campaigns
The real start of my marketing journey came at a small startup, surrounded by some of the most thoughtful and creatively curious people I’ve ever met. I learned more than just writing copy or planning content; I learned to ask better questions, think critically, and care about the details without losing sight of the bigger picture.
They showed me that good marketing isn’t flashy tactics, it’s understanding people, their needs, and behaviors. That experience shaped how I work today: combining strategy and storytelling, leaning on collaboration, and always staying curious.
2019
Where strategy met practice
I spent five years at AXSMarine, a B2B SaaS company in maritime tech, growing from a curious marketing enthusiast into a senior digital specialist (and, unofficially, the team’s espresso supplier). I led full-funnel campaigns across Google, LinkedIn, email, and social, working closely with product and sales so every channel and idea had purpose. I dove deep into SEO, optimizing site structure, content, and technical elements, and in just 9 months, organic traffic jumped 60% while engagement soared. Along the way, I earned certifications in Google Ads, SEO, and website architecture. It was a challenging, hands-on environment that shaped how I work today: with curiosity, clarity, and a bias for action.
2022
Building stronger
foundations online
I started working with Areon, a global fragrance brand, in summer 2022, helping shape their online presence across website, ads, and social. I ran SEO and UX audits, improved key pages, and managed Google, Meta, and LinkedIn campaigns from start to finish - testing, tracking, and adjusting as I went.
I also created and guided content for Instagram, Facebook, and LinkedIn, making sure everything felt on-brand and connected to the campaigns. It was hands-on, detail-focused work, and I genuinely enjoyed being part of it all.
2024
Bringing Structure to Social at Scale
At SUSE, I jumped into global social campaigns - from product launches to brand events, making sure every post had a purpose. Working with SEO, PR, and Product Marketing, we kept campaigns aligned and meaningful, not just busy. With Oktopost and Salesforce, we tracked what worked, tweaked what didn’t, and I even ran sessions to help colleagues grow their LinkedIn presence.
It was all about connecting ideas, people, and results in a way that actually sticks.
Travel is how I recharge and find inspiration and honestly, I think great marketing works the same way: it’s about curiosity, connection, and stories worth sharing.I’m a fan of strong coffee, slow mornings, and long walks with a good podcast in my ears. For 14 wonderful years, I had the best chow-chow by my side - and those years shaped how I understand loyalty, presence, and joy.
