Resources
A behind the scenes of what I use and what I like. It's like being in my head for a few minutes.
Most used tools
Semrush
All-in-one SEO and marketing toolkit I use to track rankings, analyze competitors, and uncover growth opportunities.
Hubspot
Marketing automation, CRM, and lead management.
Octopost
Social media management, scheduling, and analytics and management of Employee Advocacy program
Ahrefs
Backlink analysis and SEO insights.
Salesforce
Campaign tracking, marketing ops, sales alignment, and data-driven marketing decisions.
Screeming frog
Technical SEO and site crawling.
Some other tools I’ve worked with include Moz, Marketo, ClickDimensions, and Serpstat.
These help me manage everything from SEO and content performance to automated campaigns, lead tracking, and full-funnel reporting, making it easier to turn insights into action.
On the creative side, I also work with tools like Canva, InShot, and CapCut to craft visuals and videos that bring campaigns to life and keep content engaging across channels.
Recommendations
Pride and Prejudice
Jane Austen
A witty, charming tale of love, social expectations, and personal growth.
The four agreements
Don Miguel Ruiz
Timeless wisdom on mindset, clarity, and intention - applies to both work and life.
Building a StoryBrand
Donald Miller
A clear framework for shaping messaging that actually connects with people. I find it invaluable when thinking about brand stories and digital campaigns.
Atomic Habits
James Clear
Practical insights on building better habits, breaking unhelpful ones, and making small changes that compound into meaningful results.
