AXSMarine
Key Insight
AXSMarine needed a streamlined and scalable digital marketing strategy to reach niche maritime personas globally - all without agency support. My role evolved to cover full-funnel execution, campaign performance, and marketing ops infrastructure to improve visibility, attribution, and lead quality.
Campaign Strategy & Execution
I led full-funnel digital campaigns - from concept to launch - including email nurtures, SEO-rich blog content, and paid campaigns across Google and LinkedIn. Campaigns were aligned with product launches, targeting key personas like chartering managers, brokers, and ship owners. Messaging was localized when needed, based on sales goals and regional nuances.
Content Planning & SEO
I owned the WordPress blog and content calendar, publishing SEO-optimized articles, product updates, and use-case-driven stories. Collaboration with product and sales teams ensured technical accuracy and customer relevance — improving engagement and organic visibility.
Paid Ads, Copy and Visuals
I developed ad copy and visual briefs for Google Search, Display, and LinkedIn. Campaigns promoted key SaaS modules with custom messaging for each user segment and buying stage. Visuals and CTAs were continuously tested to improve CTR and lead quality.
