SUSE
Key Insights
At SUSE, I stepped into a fast-moving global role focused on elevating social media from a supporting channel to a key part of the brand’s go-to-market strategy. I worked across time zones and departments — shaping campaign frameworks, building content, and aligning with SEO, PR, demand gen, and product teams.
Over the course of the year, I drove measurable growth (including a 35% increase in LinkedIn engagement and 40% YoY growth in monthly social impressions) and built systems for better collaboration and campaign tracking. Alongside performance, I also supported internal enablement, helping teams strengthen their LinkedIn presence, master Oktopost, and improve workflow clarity.
Global Product Launch Campaigns
Challenge
Support enterprise product rollouts with strategic, full-funnel social campaigns that align with broader GTM plans.
What I Did
I partnered with global product and field teams to build platform-specific campaign strategies - from awareness through conversion. I created content frameworks, CTAs, and visuals tailored for each platform, coordinated schedules, and ensured attribution tracking was in place.
Result
+68% social-driven traffic to product launch pages
600+ net-new leads from social across four product lines in under 9 months
SUSECON 2024 – Global Event Campaign
Challenge
Lead the full social strategy for SUSE’s flagship global event and drive registrations.
What I Did
I developed the content strategy, teaser campaigns, live coverage, and wrap-up posts — all localized and tailored to each platform. I also coordinated messaging across partner and field teams to increase reach.
Result
+85% event-related social engagement
4.2M+ impressions on the SUSECON hashtag
Significant lift in social-assisted registrations
Executive Social Media & Thought Leadership
Challenge
Position SUSE’s leadership team as visible, authentic voices in open-source and enterprise IT.
What I Did
I launched a LinkedIn Live series and developed a strategy for executive content. I wrote copy, crafted visuals, coached speakers, and aligned messaging with PR timelines and product narratives.
Result
+210% average reach increase on executive posts
3x engagement on leadership content
Improved brand visibility among peer tech audiences
LinkedIn Newsletter Strategy
Challenge
Engage SUSE’s growing LinkedIn audience with a recurring, valuable content format.
What I Did
I conceptualized, wrote, and published the company’s LinkedIn newsletter — curating cross-functional stories, visuals, and CTAs.
Result
+45% MoM subscriber growth (Q1)
15,000+ subscribers by Q2
38% average open rate, exceeding benchmarks
Strategic SEO + Social Integration
Challenge
Bridge the gap between blog content and social media to improve discoverability and performance.
What I Did
I worked with the SEO team to identify top-performing content, refreshed social copy with keywords, tested variations, and implemented structured metadata.
Result
+29% organic traffic from social to blog
+44% CTR on optimized social posts
Improved alignment between content and channel strategy
YouTube Channel Overhaul
Challenge
Improve branding, navigation, and discoverability of SUSE’s YouTube presence.
What I Did
I conducted a full audit, restructured playlists, added optimized descriptions, created thumbnails, and set up a consistent publishing calendar.
Result
[Insert %] increase in monthly views
Stronger video branding across key series and regions
Internal Enablement & Workflow Optimization
Challenge
Streamline campaign planning, improve visibility, and support team development across regions.
What I Did
I rolled out a new content intake process, introduced tracking and reporting templates, and hosted training sessions on Oktopost, campaign best practices, and personal branding on LinkedIn.
Result
~35% faster campaign turnaround
Improved collaboration and platform adoption
Greater confidence in advocacy and reporting tools across teams